In the light of the present economic climate, is it really advisable to keep on spending money on sales promotion? All of us ask ourselves this question as we chip away at our annual budgets.
Some companies will batten down the hatches, but the more enterprising will squeeze as much as possible from any opportunity which presents itself. They may well walk out of this crisis, stronger and better positioned in the market than they were when the economy began to go into recession.
Some risk taking is required at the moment to challenge and break conventional rules. Financial and credit difficulties cannot condition our obligation to develop our Companies and assure their future.
Budget cutbacks are not the only solution even if some are required they are only palliative measures. There is no single answer and all sides of the problem must be studied. Over stressing about today can impede your visibility of the bigger picture.
Marketing effort should not be hindered by excessive cutbacks indeed they should be reduced as little as possible. In times of crisis new opportunities always arise and not just because Hillary Clinton says so.
Your competition is not sleeping; it is out there in the field looking for new customers. To present your products in the right place at the right time is a chance that should not be missed. The train of opportunity is fast and if you are not on it, the risk of being dismissed by your public as a company with neither present nor future is very high.
This is not a time for resting on your laurels or lagging behind. Whilst most Companies are tightening their belts, others, more intelligently are reducing costs in a more selective way, reacting in a weak market with greater promotional strength. Whilst they will attend less events, they will endeavour not to miss the most internationally recognized and consolidated of trade exhibitions. (Article source: Use this link)
Some companies will batten down the hatches, but the more enterprising will squeeze as much as possible from any opportunity which presents itself. They may well walk out of this crisis, stronger and better positioned in the market than they were when the economy began to go into recession.
Some risk taking is required at the moment to challenge and break conventional rules. Financial and credit difficulties cannot condition our obligation to develop our Companies and assure their future.
Budget cutbacks are not the only solution even if some are required they are only palliative measures. There is no single answer and all sides of the problem must be studied. Over stressing about today can impede your visibility of the bigger picture.
Marketing effort should not be hindered by excessive cutbacks indeed they should be reduced as little as possible. In times of crisis new opportunities always arise and not just because Hillary Clinton says so.
Your competition is not sleeping; it is out there in the field looking for new customers. To present your products in the right place at the right time is a chance that should not be missed. The train of opportunity is fast and if you are not on it, the risk of being dismissed by your public as a company with neither present nor future is very high.
This is not a time for resting on your laurels or lagging behind. Whilst most Companies are tightening their belts, others, more intelligently are reducing costs in a more selective way, reacting in a weak market with greater promotional strength. Whilst they will attend less events, they will endeavour not to miss the most internationally recognized and consolidated of trade exhibitions. (Article source: Use this link)
NOTE:
Balai Besar Penelitian dan Pengembangan Pengolahan Produk Kelautan dan Perikanan (Research and Development Center for Marine and Fisheries Product Processing and Biotechnology, BBP4KP) is the research center belonging government to make a product from fisheries and marine material. Many research is doing there include food product and nonfood product.
The term fish processing refers to the processes associated with fish and fish products between the time fish are caught or harvested, and the time the final product is delivered to the customer. Although the term refers specifically to fish, in practice it is extended to cover any aquatic organisms harvested for commercial purposes, whether caught in wild fisheries or harvested from aquaculture or fish farming.
Fish processing can be subdivided into fish handling, which is the preliminary processing of raw fish, and the manufacture of fish products. Another natural subdivision is into primary processing involved in the filleting and freezing of fresh fish for onward distribution to fresh fish retail and catering outlets, and the secondary processing that produces chilled, frozen and canned products for the retail and catering trades.
Balai Besar Penelitian dan Pengembangan Pengolahan Produk Kelautan dan Perikanan (Research and Development Center for Marine and Fisheries Product Processing and Biotechnology, BBP4KP) is the research center belonging government to make a product from fisheries and marine material. Many research is doing there include food product and nonfood product.
The term fish processing refers to the processes associated with fish and fish products between the time fish are caught or harvested, and the time the final product is delivered to the customer. Although the term refers specifically to fish, in practice it is extended to cover any aquatic organisms harvested for commercial purposes, whether caught in wild fisheries or harvested from aquaculture or fish farming.
Fish processing can be subdivided into fish handling, which is the preliminary processing of raw fish, and the manufacture of fish products. Another natural subdivision is into primary processing involved in the filleting and freezing of fresh fish for onward distribution to fresh fish retail and catering outlets, and the secondary processing that produces chilled, frozen and canned products for the retail and catering trades.
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